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Research reports

Research on picture cards

Brooke Bond has been operating picture cards in their Tea since1954, and it la hypothesized that these cards could have animportant if the subtle effect on loyalties to the brand. Researchis required to teat out the hypothesis and generally to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 6, 1976
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Citation

, C. (1976a, February 06). Research on picture cards. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-picture-cards


Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research into rheumatic diseases. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rheumatic-diseases


Research reports

Report on qualitative research Project D

The research presented in this report follows a series ofstudies involving attitudes to substitute tobaccos incigarettes carried out by CRAM. The last study carriedout between February and April 1975 ("Threats end Defences") explored possible...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research reports

Research report on an investigation of the do-it-yourself market

This research was commissioned in order to provide someindications of the attitudes and directions of customerswithin the DIY market and also to provide some creativeinput in the form of ideas generated by those personsinterviewed.In addition, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Research report on an investigation of the do-it-yourself market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-an-investigation-of-the-do-it-yourself-market


Research reports

Qualitative research on 'value for money' advertising

The research objectives were: 1. To explore in a modest qualitative study, theattitudes of householders to the perceived priceand value for money of electricity in the currentsituation. 2. To investigate in the same study,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1975
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Citation

, C. (1975a, August 01). Qualitative research on 'value for money' advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-value-for-money-advertising


Research reports

Summary results of qualitative research on the slumberland 'Shrinking Room' commercial

Two group discussions were conducted with couples who were considering buying a new double bed for themselvesin the next year: one group was aged 20-35 years and onegroup 36-50 years, covering the new and replacement bedmarkets. Two further groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1975
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Citation

, C. (1975a, July 01). Summary results of qualitative research on the slumberland 'Shrinking Room' commercial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/summary-results-of-qualitative-research-on-the-slumberland-shrinking-room-commercial


Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975
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Citation

, C. (1975a, May 15). Project Loire . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-loire-


Research reports

Temana Ltd.

Temana is considering the marketing of a range of itemsfor Home Security. As yet consideration does not involvethe introduction of new products so much as the bringingto toghter under a common name and promotional methods, anumber of items already...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1975
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Citation

, C. (1975a, March 12). Temana Ltd.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/temana-ltd-


Research reports

Qualitative research on young people

This research was undertaken in order to assist in updating knowledge about the attitudes of Young People (16- 24year olds) towards electricity and gas. Particularobjectives were:1. To provide a fresh qualitative analysisof Young People now, in broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1975
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Citation

, C. (1975a, March 01). Qualitative research on young people. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-young-people